Users will hear the iconic "BOOM!" from Madden when the randomizer lands, followed by one of his various Thanksgiving Day in-booth sound bites and surrounded by an illustrated Madden graphic ![]() The Instagram and Snapchat Thanksgiving AR lens will allow fans to determine "The Best Part of Thanksgiving" via a randomizer.EA Sports – creators of the iconic Madden NFL video game series – presents "Game Before The Game," a Madden NFL 23 competition between two opposing players from Thanksgiving Day competing teams.Madden and Thanksgiving-related programming will air throughout the week on all NFL Media platforms, and the NFL's radio broadcast partners Westwood One and SiriusXM NFL Radio.Special "John Madden Thanksgiving" logo will be placed at the 25-yard lines of each field and a sticker on the back of each player's helmet depicting the iconic image of Madden with his fist up in the air.
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